By PDM Admin on
8/12/2008 12:35 PM
Branding, a commonly used term throughout the business world, essentially means creating an identifiable entity that makes a promise of value. It means that you have created a consciousness, an image, an awareness of your business. It is your company's personality. Numerous businesses try, but many fail at creating a brand. Here are 9 of the most common mistakes.
- Not thinking analytically. Too many companies think of branding as marketing or as having a catch phrase or a logo. It is more than simply trying to g ...
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By PDM Admin on
8/12/2008 12:32 PM
I've got the budget for promotion and advertising, but I'm not sure about investing in branding. Isn't it all the same thing?
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By PDM Admin on
8/12/2008 12:29 PM
Much of marketing is concerned with a company's image, both on an individual product level and for the corporation as a whole. One way businesses do this is through their logo and their corporate identity...
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By PDM Admin on
8/12/2008 12:27 PM
Start with the obvious things: your name and title, and your company's name, address, and phone and ...
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By PDM Admin on
8/12/2008 12:18 PM
Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. But they rarely explain the reasons behind this advice. Below are some of some of the benefits of having a professionally designed logo and identity system...
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By PDM Admin on
7/16/2008 3:48 PM
An outdated, non-intuitive, unprofessional site can hurt your online image—and excellent reason to undertake a redesign. Similarly, you may have had a shift in business goals that open the door to change. Some companies, however, blindly revamp their sites for no apparent reason other than they are tired of the existing color scheme. For most companies, and especially for small companies on limited budgets, undertaking a redesign is a non-trivial expense. Still, how can you tell if an existing site is on the verge of needing a redesign or has even far exceeded its usefulness? Here are ...
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By PDM Admin on
7/16/2008 3:39 PM
Google has always taken a strong position against people who try to artificially boost their rankings. Historically, though, Google did not use widespread automation as a way of checking for spam tactics, but instead relied on other Webmasters reporting spam sites through their spam report page.
Google has recently made changes to automatically check for common spam techniques while indexing pages, which greatly increases their ability to catch and penalize t ...
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By PDM Admin on
7/16/2008 3:19 PM
A fundamental to ensuring your web site appears in the search engine listings is making sure that search engine spiders can successfully crawl your web site. After all, if the spider can't reach your pages, then the search engine can't include them in their search listings.
Unfortunately many web sites use technologies or architectures that make them hostile to search engine spiders. A search engine spider is really just an automated web browser that must interpret your page's underlying HTML code, just like a regular browser does.
But search en ...
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By PDM Admin on
7/16/2008 6:59 AM
Making your web pages more readable is smart. You not only expand your market potential by making your pages more accessible to more people, but many of the techniques that improve usability, make your pages more search engine friendly as well.
Improving your viewer's reading experience on your site is easy if you keep a few things in mind. Here are my favorite readability guidelines.
- Use contrasting colors. Text is easiest to read when the font text color and the background color are in high contras ...
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By PDM Admin on
7/15/2008 1:55 PM
Local business owners should know the value for local Search Engine Optimization, also known as Regional Search Engine Optimization.
Currently, a search in a local area works better when we compare with the global search for support service provider and product retailer, but the search volume will be less with a lower bounce rate but more targeted visits which you can convert with a complete user-friendly design and valuab ...
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